Ronaldo launches underwear range

The range is called CR7 and was launched in a typically understated fashion - in front of a 30ft high billboard of the Portuguese attacker looking lean in just a pair of his new pants.

Of course he isn't the first footballer to take advantage of his fame - and athletic frame - by modelling a range of skimpy underwear.
Becks was often spotted posing for the cameras as an Emporio Armani and Freddie Ljunberg was used as Calvin Klein's model.